Institutional Logotype for Thematic Hotel named after "La Casa de las Tradiciones" (House of Traditions) in Cuenca, Azuay, Ecuador.

In reference to the visual aspects of the business identity, we can distinguish the emphasis on the traditions, elegance, sobriety, simplicity, personalized service and good taste.

The brand recognition is carried out through the physical manifestation of the "T" in the sealing wax, representing cultural, distinguishing and noble heritage. The sealing wax is used to give the appearance of a document, symbolizing seal of heraldic family hotel. The sealing wax is used to seal letters and broadcasting material as a symbol of a city treasure hunt that the hotel guests (anthropologists) will help to reveal in their city tour.

The hostel is characterized by its subject matter of the discovery of the city of Cuenca. Its a Cultural Hostal that offer Intelectual Tourism. It is considered that each culture is unique and keeps a treasure to offer to the people.

This Boutique Hostel is small, with personalized service and own style. Its thematic nature is appreciated in the identity of its spreading material, support elements, decoration, the services and the painted murals. Each room has a mural in reference to the traditions and culture of the city.